Dropshipping is one of the most profitable businesses even in the COVID-19 pandemic. Businesses and entrepreneurs are able to increase sales without having to worry about stock or logistics. Although there are many perks to a dropshipping business, there are a few things that every dropshipper must work on while running a drop-shipping business.
Choosing a Niche : Deciding the type of products you want to sell is the starting steps of any E-Commerce business. Existing business owners who want to expand their collection, usually decide on relevant products to their existing collection. For example, an ankle boots seller, can outsource sneakers and stilettos. Entrepreneurs can research niches on Google Trends, and choose products from variety of websites like Dropshyp. Make sure the trending products you are trying to sell is not saturated in market, one of the best tools is using Facebook Ads Library.
Web Design : Now that you know what you want to sell, you need a simple and elegant website which represents the brand professionally. Colour psychology plays an important role, which is often ignored by young entrepreneurs. Branding plays a very important role in building your business to scale. There are several website builders that you can use to create a website online. A custom-programmed website is necessary if you are very much invested into the business. Custom-programmed websites enables a higher domain authority, better IP standings, and can fulfil any type of needs.
Landing Pages : No matter how well you market the products, the conversion happens on your website’s landing pages. Landing pages are usually the product pages. A well-written and SEO’d description is pivotal. You can also add videos in the description that explains how to use the product. Make sure all of your website’s pages are SEO’d (Search Engine Optimised), which makes sure that you are ranked well in Google searches.
Email Marketing : Email Marketing is a great way to connect with your customers at a personal level (directly in their inbox!). Creation of multiple-flows and creatives are important to successful Email Marketing. Customers with anywhere from 0-50k subscribers can use Klaviyo, or Mailchimp; whereas customers with 50k subscribers onwards should use SendGrid (Email Delivery Service) along with Email Marketing tools like Envalope, or others.
Social Media Marketing : Social Media Marketing is as important as Email Marketing, having a brand presence on top social media sites as Instagram, Facebook, LinkedIn, Pinterest, and Tiktok, can not only keep customers engaged, but also give them a feeling of missing out. One of the best tools to automate social media posts and scheduling is al, we highly recommend using it.
You can also read our article on Indian Retailer, about “What are the Best Practices in Drop-Shipping?” which elaborates on the importance of building relationships, social media, positivity, and energy. For finding the right product to drop-ship from verified suppliers, make sure you visit Dropshyp.